Nudie Jeans Man

Lagom is the Swedish word for ‘just the right amount.’ This is a concept that the jeans brand, founded in Gothenburg in 2001, has been pioneering way before sustainability was at the forefront of fashion. Made with organic cotton, their jeans are designed to be worn for six months without laundering and use second-hand materials for new products. They are not willing to work with suppliers who do not share their environmentally friendly values. These are tough standards, but not any tougher than our edit of Lean Dean, Eddie and Terry jeans.