The Denim Refresh
Once upon a time, denim was a fabric associated only with workwear. Developed for durability and versatility, the once-lowly jean proved itself to be the hardest worker of the lot, far surpassing its humble beginnings to become a timeless staple of the modern wardrobe.
Nevertheless, whilst fashion’s fickle appetite for trends has us swapping loyalties seasonally, where denim is concerned, integrity is where it’s at, staying true to its original status as our trusty true blue. Maintaining its versatile nature, we’re showing you how to style your jeans up or down for any occasion. As for durability, the best jeans are the ones you find yourself wearing for years to come - our bet is, ironically, on NEUW.
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