If someone told us Par Lundqvist, co-creator of Neuw Denim had a denim collection dating as far back as the late 1800s we'd be seriously impressed. It is in fact, true. Who'd have thought? The Australian denim brand is the brainchild of a trio comprising of: Par Lundqvist, Richard Bell and Stephen Little. It seeks inspiration from traditional craft and real life experience. I guess you could say it’s honest, personal and imperfect.