Carefree, reliable, uplifting - AMI Paris is a reference to the ‘friend’ we’ve always wanted. Established in 2011, French designer Alexandre Mattiussi has made such impressive advances since the launch, that we can only wonder if he uses the same magic as the special song he apparently sings each day to make his beard grow longer. From cosy knits to oversized sweatshirts and classic tees, the brand’s beloved ‘Ami de Coeur’ pieces further authenticate Paris’ well deserved title as the City of Love. With the founder's iconic A signature, which he has been using at the end of notes written to friends since his childhood, you’ll know everything comes straight from his heart. Shop our menswear and womenswear edits below.