LUEDER Man

We could all use a little positivity and that’s exactly what LUEDER strives to deliver. Through a tailored approach to casual menswear, Royal College of Art graduate Marie Lueder speaks to the desire for protection - exploring the notion of masculinity through garments which serve as material armour for the wearer. With quiet intelligence and delicate precision, LUEDER delivers an optimistic but grounded vision, focusing on innovative ways to incorporate the subject of mental health into the narrative of each collection. With a T-shirt that will naturally degenerate over time and a matching iridescent tracksuit that represents the changing moods of people, LUEDER is lifting the spirits of us all - one shirt at a time.