ERL Woman

Drawing inspiration from Los Angeles’ youth culture, ERL founder Eli Russell Linnetz delivers designs that bring the playful energy of Venice Beach to your wardrobe. Radiating nostalgia through sunset hues, vibrant patterns and relaxed fits, the label takes a laid-back approach to design, experimenting with silhouettes to evoke the spirit of ‘90s California. With graphic T-shirts, statement hoodies and bright track pants aplenty, each collection is rife with sentimentality, promising a return to simpler times. Discover more below.