All The Inside Access
The space at Browns East is where we build a world that’s truly unique. Blink and it’s different… Through brand installations and immersive pop-ups, we present distinctive experiences that you won’t discover anywhere else. Broaden the mind, awaken the senses and step in…
21 Club Row, London, E2 7EY
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Current Installations
Saturday 8th June, 6pm - 8pm
Browns East
This is your moment to meet the man behind the lens. Photographer Adam Katz Sinding and long-time collaborator of Browns is celebrating the global launch of his second published work 'LIVE FROM F*CKING EVERYWHERE’. Celebrate, buy and have your copy signed (with a drink in hand) by Adam himself. There's no more to say, see you f*cking there.
Limited spaces, RSVP necessary.
Wednesday 15th May 2019 - Thursday 6th June
Browns East
When the pursuit of limited edition, sell-out status sneakers and street wear is life, resistance is futile.
Introducing Sneaker Beast, a celebration of the grails, the clothing and the community that surrounds the world of cult-worthy sneakers and awards the ultimate insider status.
Browns, in partnership with Stadium Goods opens the box top on a programme of events, hyped launches, exclusive drops and unrivalled collaborations that champion this experimental and creative culture throughout the month of May.
The famed Trophy Case (all the way from New York City) will be showcasing the fastest selling drops of all time with the hottest merch on the market. Continue to work your way through the store and find yourself in the holy grail of street culture - we won’t blame you if you’re reduced to some kind of fan-girl syndrome. Seriously.
9th April 2019 until 1st July 2019
The Immersive Room, Browns East
We’re all for anything that makes burning kcals enjoyable. Agreed? Enter, Zwift. The one-of-a-kind online cycling and racing programme that’s transforming indoor training to make it more fun and sociable than ever before.
Five virtual worlds (amongst them Innsbruk, London and New York) are presented in ultra-real life graphics and available to explore freely, offering you the option to join organised group rides, races or workouts alongside other cyclists from all over the globe. What you do with your hour session is entirely up to you!
So what are you waiting for? Don your coolest cycling apparel, enter Browns East’s immersive room, take a seat on the turbo trainer and ride with us.
Zwift is now available to purchase from Browns East, allowing you to track your personal bests on Strava and train from the comfort of your own home. You don’t have to lift a finger because we’ll deliver and set it up for you! Ask a member of Browns staff for more details.
3rd April until 1st July 2019
The Ground Floor, Browns East
Kitchen & Soul is here to serve some good mood food which promotes positivity and mental well-being, balancing body and mind. Introducing the SoulBall. An Ayurveda-inspired energy snack packed with fibre, healing mineral properties and nutritional spices. (And they’re vegan, gluten-free, dairy-free and refined sugar-free!) You’ll need energy for that retail therapy session after all…
Previous Installations
Saturday 1st June, 10am - 5pm
Browns East
To celebrate the launch of Chinatown Market’s exclusive collection at Browns, we’re playing host to a unique Custom Lab for one day only.
Jetting over from LA, the Chinatown gang will be at Browns East to customise a selection of exclusive product, just for you.
Customisation will be available on a first come, first serve basis, so ensure you get down early to reserve your place
Date: Saturday 1st June
When: 10am - 5pm
Where: Browns East, Club Row, E2 7EY
Thursday 23rd May 2019
Browns East
On May 23rd, adidas will drop the latest Ozweego sneaker pack from their six year partnership with Raf Simons. In honour of this iconic sneaker collab, we’re celebrating with a party at Browns East in partnership with Dazed.
Date: Thursday 23rd May
When: 7pm - 10pm
Where: Browns East, Club Row, E2 7EY
Saturday 18th May 2019
Browns East
Immerse yourself in history, business and culture of sneakers with an educational talk from Fresco Wilson. The Brooklyn native is jetting over to Browns East to host sneaker fans with a discussion on how athletic footwear became so iconic and how culture, music and people have affected the sneaker industry.
Be one of the guests at Fresco's exclusive table...
Date: Saturday 18th May
When: 10am- 12pm
Where: Browns East, Club Row, E2 7EY
Thursday 16th May 2019
Browns East
It's time to break in those boxed grail sneakers because Highsnobiety Soundsystem is coming to Browns East to launch the first ever collaboration with New York's premier sneaker marketplace, Stadium Goods.
Arriving on UK shores for the first time, Stadium Goods is bringing some of the world's rarest and most desired sneakers for a one-off exhibition and to celebrate Brown's have partnered with Highsnobiety's live music project with an exclusive launch party including sets from Jamz Supernova, Bossy LDN and Highsnobiety DJs.
3rd April until 7th May 2019
The Focus Area, Browns East
We’re taking your high performance repertoire to a whole new league with an in-store installation of the latest and best menswear pieces that'll work as hard as you do every time. You'll be scoring major style points in no time, thanks to Satisfy, Pas Normal Studios, Soar, and wander, POC, Suplest, and Salomon (and that's just the start).
27th April 2019
8:00am - 10:30am
Runners, rejoice! Soon we'll be showcasing our high performance category in action. Join us for a 10K run in partnership with Satisfy to mark the anniversary of our pre-London Marathon event last year. Meet at Browns East at 8am for an 8.30am start and once you've crossed the finish line at around 9.15am we'll be serving up vegan breakfast for a well deserved, tasty energy boost. Open to all, limited availability - RSVP essential.
19th March until 7th May 2019
The Entrance, Browns East
We invite you to take a moment for yourself to enjoy this evergreen haven which once was Browns East's entrance, transformed by London-based landscape, art and architecture practice Wayward.
An award-winning collective of designers, artists and urban growers, Wayward transforms unused spaces into vibrant environments with meaningful narratives that engage local communities and inspire international audiences.
And that’s not even the best part! They’ve partnered up with deserving organisations and charities to donate plants and saplings that are no longer needed, so after May 7th we will be replanting our ever-changing ecosystem at Christ’s Hospital in West Sussex to brighten up their pupils’ days.
Because it’s #cooltobekind.
3rd January until 3rd April 2019
The Ground Floor, Browns East
Kick-starting the new year off with a detox isn’t such a daunting thought when we’ve got Jarr Kombucha’s raw fermented teas at Browns East, who’s anti-oxidant properties are a one-way ticket to a healthy and happy gut. There’s one Kombucha and three flavours (original, ginger and passion fruit)… So, what’s your flava?
8th January until 30th March 2019
The Immersive Room, Browns East
Enter “The Breathpod” to super charge your body, free your mind and connect to a higher state of being. This thirty-minute immersive breath and sound experience will guide you though a powerful conscious breathing sequence, accompanied by frequency-specific sound that resonates deep within your cells to charge you up and chill you out.
15th February until 25th March 2019
The Focus Area, Browns East
“I think RBN represents the importance of community. The sense that sports and music both are things you can experience together with others and how that is a really important part of growing up.” - Robyn
Robyn and Björn Borg fans rejoice! The iconic sportswear brand and cult Swedish singing sensation have collaborated for the first time to create capsule collection RBN… and Browns is the only place (for now) where you can get your hands on it. The platinum-haired singer-songwriter designed each piece alongside her friend and top stylist/fashion editor Naomi Itkes, fusing inspirations from their Swedish childhoods with Robyn’s favourite styles in Björn Borg´s 1980s archives.
29th January until 14th February 2019
Styling Suites, Browns East
We’re going one better than chocolates and flowers this year, because maybe it’s time your lover or yourself received something a little more enchanting on Valentine's Day. Browns East style expert Lewis Needs will be offering private personal shopping appointments so you can show your affection in an irreplaceable way.
3rd January until 11th February 2019
The Entrance, Browns East
When a streetwear trailblazer meets a sportswear icon you know something really special is going to happen. With a preview at Browns East, we’re giving you an exclusive inside look at the first ever Nike x Martine Rose collaboration. Expect to see (and want) the collection’s oversized proportions and a re-articulated Nike Air Monarch.
13th November until 3rd January 2019
The Ground Floor, Browns East
Prepare your taste buds for the most delectable Italian indulgence outside of Italia… we’re saying “Ciao, bella!” to Lina Stores. The iconic eatery has ventured out of Soho for the first time to grace us with its presence, serving fresh pasta and authentic sauces along with panettone and torrone just in time for Christmas.
If you’re in Shoreditch on World Kindness Day come and see us for a complimentary treat…
GmbH Pop-Up
13th November until 17th December 2018
The Focus Area, Browns East
If you’re hoping for guaranteed entry to Berghain then wearing the new and exclusive capsule created for Browns by Berlin-based brand GmbH is a good pace to start. The fashion collective’s founders, Serhat Isik and Benjamin Alexander Huseby, met within the city’s legendary techno scene in 2016 and the rest is history…
7th November until 31st December 2018
The Immersive Room, Browns East
We’ve made our list, we’ve checked it twice
But we don’t care, if you’ve been naughty or nice...
Because inside Browns, lies a world of transformation
But it’s not just for presents, it’s for your #badwraputation
So enter our Grotto, it’s magical and displaced
It’s our take on festive, all in one space.
Installed by Tony Hornecker
ByBorre Pop-Up
2nd October until 5th November 2018
The Focus Area, Browns East
We don’t care if the sun doesn’t shine with the masters of engineered knitwear and innovative material development around. In Browns East, we’re welcoming autumn with an exclusive 12-piece capsule collection from the Amsterdam-based textile studio ByBorre, who have surpassed cooler-than-cool status.
25th October - 19th November 2018
The Entrance, Browns East
While Somerset House launches its 'Good Grief, Charlie Brown!' exhibition this month we're celebrating the much-loved work of Charles M. Schulz ourselves. We've partnered with Peanuts Global Artist Collective to create an exclusive collection of lifestyle pieces which will be available in Browns East and online. LA-based artists FriendsWithYou also have a Lil Cloudy Brown surprise for you… We won’t blow it just yet, but it’s BIG!
Peanuts Global Artist Collective x Browns is available to shop online at brownsfashion.com.
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Just Another Photo Opportunity
2nd October - 22nd October 2018
The Entrance, Browns East
Never not finding the perfect Instagram moment right… Well we’ve got a sign… like, actually, a real sign. Throughout October the entrance of Browns East will play host to our own electronic road sign where the phrasing may or may not be NSFW. Stop by and see…
Browns x Shezad Dawood: An Immersive VR Experience
5th June until 31st October 2018
The Immersive room, Browns East
It’s time to become the protagonist in your own story instead of the
passive observer in someone else’s. Going far beyond just another novelty
headset… this is your chance to escape the norm and open your mind.
Bronwen Anwyl Art Installation
29th August until 1st September 2018
The Entrance, Browns East
Take it from us, after seeing Bronwen Anwyl’s playful work you won’t look at everyday objects in the same way again… Because who knew that newspapers, cardboard, tape, foam and deconstructed furniture could make fine pieces of art? Step inside Browns East to discover a new way of seeing things…
BOYY Pop-Up
26th July until 13th August 2018
The Ground Floor, Browns East
Oh Boyy, this is the update your handbag collection has been waiting for... Rest assured, any piece from this exclusive capsule collection will be the best male in your life. So, who’s it going to be? Fred, Karl, Deon, or someone else? Get ready to be carried away…
Reformation x Browns
26th July 2018
The Entrance, Browns East
The rumours are true. Your favourite sustainable and cool LA brand is available exclusively on our shores… This is no ordinary collection of tops, denim, dresses and swimwear - we’re talking the best of the very best, in Reformation's signature cuts. We suggest you start making some space in your wardrobe…
Caravana Pop-Up
28th June until 25th July 2018
The Ground floor, Browns East
We’re celebrating the AW18 Caravana collection with an installation at Browns East that captures the spirit of the brand’s Mayan inspiration. While browsing the collection you can submerge your toes in the real (yes, 100% real) sand, and get in touch with your spirituality beside burnt wood totems.
Bodega Rita's Pop-Up
22nd May until 22nd August 2018
The Ground Floor, Browns East
We’d all love to pack our bags and catch a flight to Mexico, but when that’s not possible… we’ve got the next best thing. Rita’s Bodega will give you a taste of Mexicana with aqua frescas, homemade paletas and many more delights.
About Browns East
In 2017, Browns East was born… Presenting the world’s top designers
and the coolest next-gen brands in a gender-neutral space.
📍 21 Club Row, London, E2 7EY
📞 +44 (0) 207 729 2666
📧 brownseast@brownsfashion.com
📸 @brownsfashion & @brownsmens