Trending: Jacquemus’ Le Bambimou, Le Bambino & Le Chiquito Bags

Baguettes, camembert, French frites, vin rouge…We could go on and on about France’s greatest exports. But one of their best sartorial exports of all time? Jacquemus. Self-taught designer Simon Porte Jacquemus hit the ground running as an instant trailblazer on entering the luxury fashion scene, on a mission to empower wearers through his free-spirited collections encapsulating escapism.

He had us at bonjour when he launched his namesake brand in 2009, as an ode to his wonderfully eccentric late mother who was a fashion fanatic. After debuting with womenswear originally, he then introduced his revolutionary mini bags in 2017, and expanded to include menswear in the ready-to-wear repertoire in 2019 - and with every update we have fallen head over heels in amour even further.

There’s no doubt that every Jacquemus bag is a very (very) good investment. Exuding wear-with-everything appeal, Le Bambimou, Le Bambino and Le Chiquito bags are all-year-rounders you’ll want to show off everywhere, guaranteed to earn their keep. The real key to a good investment is the aftercare you do at home to retain that box-fresh feel. We’ve created this comprehensive guide on how to clean and maintain your Jacquemus bags to extend their lifespan and keep them looking as good as new for seasons to come.

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Le Bambimou

There’s no denying that the Parisian style is known as the chicest in the world, and Le Bambimou encapsulates this aesthetic. From padded leather to denim cotton and cosy shearling, this all-year-round-ready style comes in an array of textures and forms to be worn as a shoulder bag or on the crook of your arm.

Before caring for your item, be sure you’re using the correct technique for its fabrication. To clean Jacquemus leather, find a high-quality cleaner and massage gently into the material, leave to dry, and then apply a leather protector all over to prevent any damage. When cleaning your cotton Jacquemus bag, apply stain remover and spot clean gently with a damp cloth to get rid of unwanted marks. These treatments take just 20 minutes and will save you hours of maintenance and repairs.

Le Chiquito

2019 will always be remembered as the year of the micro bag. In FW19, Jacquemus’ Le Chiquito dominated the runways, spotted carried by celebrities, fashion insiders and, well, everyone really, and flooding our feeds with shareable memes. Don’t be fooled, these viral mini top-handle bags may be small in size, but they are mighty in impact.

This style offers endless styling opportunities, spanning a rainbow spectrum of colours - from pared-back to bold - which can be both dressed up and down from dusk until dawn, whatever the season. Your lipstick will fit in the tiniest sizes on a night out, or get hold of the grander versions to carry the essentials you can’t leave the house without.

Le Bambino

In AW20, Le Bambino was born and became the It-bag of the season. Crafted in smooth leather and sophisticated suede, this enduring style will transcend time and seasons. Adding a chic edge to both daytime and after-dark ensembles, the rectangular staple has a top handle that can be hand-carried or displayed proudly on your arm, and a detachable strap to wear across your body.

This style comes in an array of different sizes - from petite to grand - to suit your mood. Equal parts beautiful and practical, this everyday go-to has enough room for your essentials (yes, we hear you ask, it fits your iPhone). When restoring your Jacquemus suede to its former glory, use a dry brush carefully to remove surface marks or dirt. A suede eraser can get rid of even tougher stains. After cleaning, gently buff your beloved bag with speciality suede conditioner using small strokes to give it that extra pristine look.

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Words by Sophy Davis Russell