When the pursuit of limited edition, sell-out status sneakers and street wear is life, resistance is futile. Introducing SNEAKER BEAST, a celebration of the grails, the clothing and the community that surrounds the world of cult-worthy sneakers and awards the ultimate insider status.
Browns, in partnership with Stadium Goods (landing on British soil for the very first time) opens the box top on a programme of events, hyped launches, exclusive drops and unrivalled collaborations that champion this experimental and creative culture.
From the big, bold and chunky to the starkly minimal and the fastest selling drops of all time, Browns East will house the famed Stadium Goods Trophy Case (all the way from New York), alongside a release of fan-girl inducing merch (cue the Supreme x LV collab) and custom lab workshops.
For the first time in the history of Browns, we welcome co-branded merchandise with the help of creative agency Superimpose via Services Unknown, showcasing our iconic three-way partnership with Stadium Goods. London-based brand clothsurgeon has created a one-of-a-kind capsule collection of unique, upcycled styles using rare fabrications from the top sportswear brands. Hyped label Chinatown Market have made a range of exclusive prints across their jersey pieces and have brought along their most iconic sporting goods. Finally, Hatton Labs have designed a small selection of limited-edition custom jewellery for an extra touch of luxury detail.
This is a signpost to show you’re in the know. The only remaining question is, how are you keeping box fresh?
Saturday 1st June, 10am - 5pm
To celebrate the launch of Chinatown Market’s exclusive collection at Browns, we’re playing host to a unique Custom Lab for one day only.
Jetting over from LA, the Chinatown gang will be at Browns East to customise a selection of exclusive product, just for you.
Customisation will be available on a first come, first serve basis, so ensure you get down early to reserve your place
Date: Saturday 1st June
When: 10am - 5pm
Where: Browns East, Club Row, E2 7EY