Vilebrequin

Sat at one of Saint Tropez's popular cafés, founder Fred Prysquel was inspired to sketch preliminary designs that then became the label’s iconic Moorea swim trunks. Featuring a surfer-inspired silhouette that draws style cues from boxer shorts and crafted from quick-drying spinnaker cloth, the Moorea represented a departure from the fitted swimsuits and quickly became a beloved piece among beachside boutiques. 45 years later, the French brand upholds its founder’s legacy of innovation and craftsmanship with a focus on technical, conscious fabrics. Showcasing bright colorways that capture the eternally sunny disposition of 1970’s Côte d’Azur, discover a collection of vibrant ready-to-wear designs, including the classic Merise styles, in our menswear and homeware edits below.