A real force to be reckoned with, Off-White is that grey area between black and white. Fuelled by counterculture influences, the label’s covetable codes (like the diagonal lines, intersecting arrows and the quote marks that bookend seemingly arbitrary words and phrases) are delivered in the ubiquitous Helvetica typeface. Bridging the gap between art and fashion, the zeitgeist-capturing brand breaks down the walls of conventionalism and rebuilds them using tech-focused fabrics and artisanal craftsmanship. Expect sweats stamped with larger than life logos, tailoring with minimal detailing, and industrial infused accessories. Shop our edit of menswear and womenswear below.