Comfort comes first for New Balance, and has done since 1906. The developer of arch supports for people who spend all day on their feet, the Boston-born brand strikes the perfect Balance between style and performance. Characterised by a retro colour palette, technical panelling and the ever-present N emblem, heritage styles like the 990 and 670 join modern skate shoes, court classics and the exciting ‘Made In England’ collection - a capsule offering typified by its trademark midsole cushioning. Despite drawing inspiration from archive styles, New Balance is anything but outdated thanks to its innovative approach to design and its dedication to uncompromising comfort, fit and support. Discover our selection of sneakers for men and women below.