Rhude

Kill them with kindness, or be Rhude. The brainchild of Rhuigi Villaseñor, collections are an amalgamation of the founder’s formative years in Manila and successive period in Los Angeles. We first noticed the label when Kendrick Lamar wore the bandana-print T-shirt, and when it later collaborated with Formula 1 brand McClaren. Breaking the streetwear blueprint, it ensures patterned cardigans make just as much impact as hoodies and sweatshirts. Trucker hats and shorts riff on recognisable branding; shop our Browns edit below.