Olivier Rousteing said, 'there is no point in following the hype. Couture is about being timeless.' And, you can't get any more timeless than denim. Cracking the codes of the citadel, the man behind Balmain takes traditional styling and throws it out the proverbial window. His accent amplifies, emboldens, and serves to joyfully disregard the conformities inherent in the material by adding his own Balmainian twist. Think skirts with OTT gold tone hardware, oversized turn ups energising shorts and trousers, raw edges, vibrant palettes and lots of pockets that share no finer hallmark than the patrimony of French fashion codes. Shop the edit below.