Acne Studios Women's
Founder and Creative Director of Acne Studios, Johnny Johansson designs what he calls ‘archetypal clothing’. The Swiss psychiatrist and psychoanalyst, Carl Jung believed there were 12 archetypes: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person. We think there could be a 13th one created in 1996, and that is Lover of Stockholm-based Design Collective, ACNE (Ambition to Create Novel Expressions). This archetype knows all the latest hangouts, gets invited to the best parties and wears clothes that are all timeless classics. They are given particular expression in modern culture. This season, expect a neutral palette, prints from August Stringberg’s paintings, folklore textiles and layering.