Masha Popova Woman

Masha Popova's eponymous label is informed by irreverent elegance and delivers a couture-sportswear hybrid inspired by the designer's Ukrainian childhood. Based in London, the Central Saint Martins alumnus focuses on bold prints and technical draping techniques that transcend each collection. Think asymmetric cuts, deconstructed garments and statement denim styles. Not forgetting signature vividly-hued butterfly embellishments made using hand-dyed fabrics. Shop the edit below.