HOKA Man

‘Harder, better, faster, stronger,’ once said Daft Punk. It could also be the motto of the design team at Hoka One One. Founders of the sneaker performance brand, Jean-Luc Diard and Nico Mermoud, came up with the idea of a running shoe while scaling a mountain together. Their main question, was ‘How do we go faster?’ Their aim was to improve endurance race times by designing a style to go up and downhill quicker. The Hoka One One Difference was born. Our edit includes the Gaviota, Bondi 6 and Clifton styles.