Gentle Monster was founded in Seoul, South Korea in 2011 by Hankook Kim – an academic with no previous fashion experience but a great idea to fill a niche gap in the Asian market by taking the oversized eyewear trend to the next level. Since its launch, the brand has expanded its range to include an array of frames in a multitude of colours that are both unique and experimental, and offers an individualistic expression of style to the wearer. No need for rose-tinted glasses with our edit below.