ACRONYM Man

While we love to show off our literary techniques, we don't need to rely on acronyms to illustrate the technical excellence of ACRONYM — the designs speak for themselves. Originally founded in 1994 by Errolson Hugh and Michaela Sachenbacher, the Munich-based label is notoriously undisruptive, having rejected traditional marketing strategies and flying under the mainstream radar with groundbreaking, technical-focused streetwear. For those in the know (A$AP Rocky, Travis Scott and Jason Statham, to name but a few), ACRONYM is a metropolis of material innovation, boasting cutting-edge fabrics like Schoeller Dryskin and 3XDRY. Appearing in a dark and brooding colour palette, expect down padded jackets, GORE-TEX separates, streamlined knits and more.