PR Manager (12 Month FTC)

Browns Fashion

Disruptive, unexpected and revolutionary in our own way... Browns changed the course of retail and fashion history forever when it opened in 1970. Born in London but celebrated globally, we're the one-stop shop for the best luxury fashion including established designers and emerging talent; renowned for our influence in fashion and style, and our innovative approach to retail and high-level service. Connected by Farfetch, we continue to disrupt the retail landscape to deliver a global luxury shopping experience of the future, championing creativity and originality.

Our people are at the heart of everything we do. Together we are here to make a difference and to spread kindness. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone.

Brand Engagement Department

We’re a creative team inclusive of Social Media, Editorial, Communications and Brand streams. We are focused on putting Browns on the map by curating and cultivating unique brand experiences in Browns distinct tone of voice. We are passionate about developing an inclusive community through the love of fashion, music, art, culture, food and beyond, to truly inspire and amaze our customers.

Location

Our London Head Office is based on Old Street, London’s tech hub, home to a broad range of teams including Ecommerce, Tech & Product, Brand Engagement, Buying, Merchandising and People. Our open plan space is ideal for collaborative working and sharing ideals, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events. We also have homes in the form of our retail boutiques, Browns Brook Street in Mayfair, and Browns East in Shoreditch.

The Role

The role of the PR Manager is to assist in developing and driving the press strategy in order to effectively communicate the Browns brand message on a global scale. A key support to the Senior Communications Manager and wider Brand Engagement team, the PR Manager is a motivated individual with a passion for storytelling and relationship building. 

What you’ll do

• You’ll support, develop and implement the annual PR strategy looking at complete, focused and results-driven press campaigns with an emphasis on Womenswear.
• You will build and develop unique storytelling for Browns, our brands and products with the intention of driving our target audience in store and online. 
• You will work strategically and deliver on actionable objectives and KPIs that align to the Browns global strategy.
• You will line manage the Press Samples Coordinator and PR Executive, taking accountability for their performance and supporting their development, as well as offering strong leadership.
• You’ll cultivate and maintain strong and meaningful relationships with global press, influencers and brands supporting the wider communications team.
• Work collaboratively with the brand engagement team across editorial, social media and brand marketing on the development of 360-degree brand and product communications strategy, ensuring inter-departmental alignment.
• Work closely with the buying team and our spokespeople to identify key products, new categories, new designers and exclusive items at the start of each season and develop and implement the best way to communicate this information to a global audience, platforming our people.

Who you are

• You have global media relationships across fashion and business press, notably Womenswear.
• You will have a structured approach to work, with the ability to confidentially plan and prioritise workload to support and protect the wider business.
• You have a strong eye for detail and proven experience in formulating and executing brand and product campaigns as well as launches.
• You are a strong communicator, able to adjust and influence at all levels and with a wide range of internal and external stakeholders.
• You embody all of our values including Be Human; show kindness and respect towards yourself and others, you use empathy in problem solving and see mistakes as learning opportunities.

Benefits

• Equity within the Farfetch group and annual bonus/or commission.
• 25 day holidays (plus bank holidays) and holiday trading.
• Flexible benefits - Private Insurance, Dental Insurance, Season Ticket Loan, Employee Saving’s Isa’s, ClassPass and more
• Discount off Browns of 50%
• Life Insurance, Critical Illness Insurance & Pension Scheme.
• Flexible working environment and more!

Equal Opportunities Statement

Browns Fashion is an equal opportunities employer ensuring that all applications are treated equally and fairly throughout our recruitment process. We are determined that no application experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our positively FARFETCH strategy throughout our business, partnerships, and communities.

 

If your application for employment is unsuccessful, Browns will hold your data on file for six months after the end of the relevant recruitment process.
If you agree to allow us to keep your personal data on file, we will hold your data on file for a further six months for consideration for future employment opportunities.
You will be asked whether you give consent after your application has been received, please take a moment to let us know.