Join the #GanniGirl gang
She is fiercely independent, she is free-spirited and she wears pieces that make her feel amazing, which in no uncertain terms describes well, you.
Ticking every piece off your spring/summer wardrobe wish list, Ganni is the contemporary, easy-to-wear brand that has swiftly become the ‘it girl’ uniform. From the wrap dress that looks good on everyone to the chunky mohair knit that we cannot live without, Ganni provides the ultimate capsule wardrobe that transcends the seasons.
Started 18 years ago with an aim to create the perfect cashmere knitwear, Ganni started to gain cult status with the introduction of husband and wife duo, creative director Ditte Reffstrup and CEO Nicolaj Reffstrup in 2009. Spotted on many an Instagram influencer (and Beyonce), Ganni blows up our social feeds with its “playful and effortless approach” breaking away from the Scandinavian minimal aesthetic we have become accustomed to and throwing us outfit inspo on the daily.
To be in the #GanniGirl gang, you need the uniform to match and to give you a head start our womenswear buying team have selected the must-have pieces from SS19. Inspired by the great outdoors, the SS19 ‘Paradis’ collection stays true to the feminine sporty aesthetic with soft floral prints, lurex knits, Western jackets and their iconic cowboy boots.
With a strong Americana trend still tricking through from last season, this Angela white leather jacket is giving us plenty of fringe appeal. Structured and versatile, it will look as good with a pair of flared jeans as it would with an elegant, floral print dress.
There is something about a lurex knit cami that has us feeling all ‘dazed and confused’ and we can’t wait to wear the Adler vest all summer. Embracing the 70s vibes, we are thinking denim short shorts, tinted sunglasses and cartwheels in the park.
The dress that suits all, the Ganni wrap dress will be your go to for all occasions. Dress it up or down, it will accompany you to weddings, city breaks and festivals.
One of the most Instagrammed, the Ganni Julliard mohair jumper is so good we have one in every colour. Pair it with your favourite wrap dress and chunky sneakers for spring walks.
Take one look around Browns HQ and you’ll spot a pair of Ganni cowboy boots gracing the feet of many. A timeless classic, Ganni’s Callie cowboy boot is the perfect shape and height to carry you through the seasons.
Fully embracing the chunky ‘dad’ sneaker trend the Ganni Brooklyn sneakers are our new favourites. With a sporty silhouette atop a thick platform sole, the Brooklyn is sure to follow you everywhere.
27th February 2019
The Lowdown News