Ganni

We don’t regularly behave in a hyperbolic fashion. Indeed, we are far too busy for that and let’s face it, it’s a little energy-consuming. Energy we would rather conserve for after-dark antics. But sometimes life throws these little tests in our path and we succumb to them. Take Ganni for example. When our buyers discovered them for the first time, we were so overcome with excitement that we had to sit down for a second. Luckily that was OK as we were on the FROW. Founded in 2000 in Copenhagen, the brand is headed by creative director Ditte Reffstrup and is passionate about designing quality fashion that can be worn in different ways to suit individual style. Browns offers an eclectic mix of dresses, outerwear, knitwear and bottoms for The SS17 Edit.