Browns Brook Street
Welcome to our enchanting flagship boutique within the heart of London’s Mayfair.
Our forever home at 39 Brook Street sits within a Grade II* listed building, thoughtfully restored and reimagined by revered Milan-based architects, Dimorestudio. A fusion of the historical and the contemporary, our physical environment blends exceptional service with creativity and technology to offer visitors an extraordinary experience like no other. Visit us to discover, dream, dine and play within our curated world of fashion, fine jewellery, plant-based food and culture.
Ground Floor
The Focus Rooms
Metamorphic spaces with the capability to truly transform, we think of these rooms as our windows to the Browns point of view, updated each fashion calendar moment. Spanning the ground floor of the boutique, these ever-changing areas showcase a cross-category edit of the most iconic, high-fashion pieces and understated luxury. The most covetable ready-to-wear, shoes, bags, accessories and homeware are spotlighted on rotation within genderless curations.
Fine Jewellery
Celebrating our legacy as the first multi-brand retailer to house fine jewellery and watches; this dedicated room hosts some of our most incredible jewels alongside a selection of exclusives. Discover fine jewellery cabinets on the first floor also.
123V Browns & The Courtyard
At Browns Brook Street, our unparalleled luxury experience goes beyond fashion, championing the best in plant-based culinary innovation with our restaurant, 123V Browns. Award-winning chef, Alexis Gauthier serves up a bespoke, seasonal menu of plant-based sushi and wines to be enjoyed in our beautiful Restaurant or alfresco in our evergreen Courtyard.
First Floor
The Ultimate Designer Edit
The first floor is made up of connected rooms showcasing dedicated areas to our thoughtfully-curated edits of the latest pieces from the most exciting established and next-generation brands. As well as the most sought-after shoes, sneakers, bags, fine jewellery and accessories to pair with your new looks. Not forgetting homeware pieces to refresh and add style to your personal surroundings.
Yellow Room
The jewel in 39 Brook Street’s crown. Once the iconic home of Mrs. Nancy Lancaster that appeared on the cover of The World of Interiors. Painted a glossy yellow since the 1950s, this iconic room now hosts top superbrands and the best of the very best of the Browns womenswear curation.
Third Floor
Styling Suites: Jimi, Joan, Nancy
Welcome to our Personal Shopping floor. Book into one of three unique, tech-enabled styling rooms; Jimi, Joan or Nancy and pay homage to Jimi Hendrix and Nancy Lancaster and our founder, Joan Burstein AKA Mrs B, the famous residents of Brook Street.
Personal Shopping Appointments
Your Personal Shopper will dress your styling suite depedent on your sartorial needs. In-store and virtual appointments are available to book Monday to Saturday, between 10:30am and 6:30pm. On request, we can offer an out-of-hours experience on any day, including Sundays, where you and your loved ones will be given private, exclusive access to our boutique (contact theclub@brownsfashion.com to enquire). Our Personal Shopping Team is on hand to create an unforgettable experience for you and your loved ones.
The Bar
Meet us for a signature cocktail at The Bar, the perfect place to unwind after your Personal Shopping appointment.