Gucci Denim

Forever in blue jeans? Yes, same. Luckily, Alessandro Michele knows that we wear denim come rain or shine, and we have Gucci to thank for its devotion to getting us through those 'I have nothing to wear' days. But there's more to Gucci denim - it’s more of a statement than just a sartorial staple. With body positive slogans emblazoned across jeans like embroidered picket signs, Alessandro encourages 'beauty to come out of its shell' with ‘70s bootcut flares, trusty shorts and ‘90s straight leg iterations which we can wear on repeat. After all, as the denim says itself, 'Gucci whatever the season.'