Browns Brook Street
Welcome to our enchanting new flagship boutique within the heart of London’s Mayfair.
Our forever home at 39 Brook Street sits within a Grade II* listed building, thoughtfully restored and reimagined by revered Milan-based architects, Dimorestudio. A fusion of the historical and the contemporary, our new environment blends exceptional service with creativity and technology to offer visitors an extraordinary experience like no other. Visit us to discover, dine, dream and play within our curated world of fashion, fine jewellery, food and culture.
Ground Floor
The Focus
This everchanging area of the boutique pays homage to Browns Focus, an emerging talent platform launched on South Molton Street in 1997. The Focus will play host to our series of new and exclusive concepts each season, a metamorphic space that has the capability to truly transform.
Fine Jewellery
Celebrating our legacy as the first multi-brand retailer to house fine jewellery and watches; this dedicated room hosts some of our most incredible jewels alongside a selection of exclusives from the best emerging and established brands.
Shoes
Our gender neutral shoe room is the go-to place to find the finest kicks. Floor to ceiling shoe trees showcase the best of our edit - grouped by brand - making it even easier to spot your favourites. Relax on Soncini Stools by Dimoregallery as you try on your favourite pairs
Concierge
The place to find out what’s on in store and gain access to our 'Little Browns Book' of covetable connections, our Concierge will assist you way beyond your sartorial needs.
Native at Browns & The Courtyard
Ethical dining with a playful twist by the award-winning team at Native. Our new restaurant is the place to recharge and enjoy a menu of seasonal delights. For some added tranquility, take a seat outside in The Courtyard, our secret garden in the city.
First Floor
Womenswear
A dedicated floor for our womenswear offering; here you will find a floor of connected rooms showcasing our edit of the latest ready-to-wear and accessories from the most exciting established and next generation brands.
Yellow Room
The jewel in 39 Brook Street’s crown. Once the iconic home of Mrs. Nancy Lancaster that appeared on the cover of The World of Interiors. Painted a glossy yellow since the 1950s, this iconic room now hosts the best of womenswear.
Second Floor
Menswear
Sitting within a futuristic setting, the dedicated menswear floor presents our inimitable curation of designer collections, from renowned emerging brands to the finest tailoring.
Immersive Room
Building on the success of it’s Browns East counterpart, we introduce our second Immersive Room, where artistic installations and sensory experiences take centre stage. Escape the norm and step inside our showcase of unforgettable concepts you won't find anywhere else.
Third Floor
The Club: Jimi, Joan and Nancy
Welcome to The Club, our Personal Shopping and services floor. Book into one of three unique, tech-enabled styling rooms; Jimi, Joan or Nancy and pay homage to Jimi Hendrix and Nancy Lancaster and our founder, Joan Burstein AKA Mrs B, the famous residents of Brook Street.
Book A Boutique Appointment
Book A Virtual Appointment
Parlour
For an extra special treat, visit The Parlour where we will play host to our new Residencies series, offering you access to exclusive treatments by leading authorities in the beauty, fashion and wellness industries.
The Bar
Meet us for a signature cocktail at The Bar, the perfect place to unwind after your treatment or styling appointment.