24 Hours With...Edward Crutchley
This year’s two-time International Woolmark Prize winner Edward Crutchley knows a thing or two about fabric, having consulted for the likes of Christian Dior, Supreme and Louis Vuitton. Employing a sustainable production model for a circular economy, Crutchley’s designs wowed the judging panel with their combination of innovative wool fabrications and unique aesthetics. So how does the designer spend his days? Flitting between London and Paris (with the occasional stop off in Pret), Edward takes us through 24 hours in his world.
What time do you wake up and where?
Normally about 9am. I’m not the best at early mornings. I’m usually in my bed…
What’s the first thing you do in the morning?
As I’m not the earliest of risers it’s shower and out the door for me.
How would you describe what you do?
I make clothes that I hope make people happier when they wear them.
What does your average day look like?
In the office for ten. Home about eight, then TV and bed. It’s a real rollercoaster….
Do you have any rituals?
I’m really paranoid about locking doors, so I have to do a song in my head about what’s happening that day as I’m locking the door. Then I can remember I’ve done it.
Where is your studio located and how do you get there?
I don’t have a studio. As I’m between London and Paris all the time I work wherever I end up.
How has your background influenced who you are today?
That’s a difficult question. I don’t think that it has particularly. My parents were very supportive and have been throughout my career, but I don’t think my background is particularly relevant to my work.
How did you get your start in fashion?
When I was seventeen I went on a week’s work experience at Betty Jackson, which was also where I had my first job out of university.
Who has had the most formative influence on your practice?
I think it would have to be Kim Jones. He’s been a massive support from the very beginning of my brand.
What do you aim for when creating a collection?
To realise the image I have in my head, then accept that it will never be exactly that and that it’s okay to not be perfect. That then drives me on to better it the following season.
What are the most important factors in your work?
I hope that I try to champion craftsmanship and quality and working as fairly and sustainably as I possibly can.
What kind of music do you play whilst you work?
I tend to listen to one song over and over and over as inspiration for my next collection. So you’ll have to wait to hear the soundtrack to the next show!
Do you have a favourite piece from your latest collection?
I really love the lace jacquard Merino wool coat from my Woolmark Prize collection. It turned out exactly as I wanted it - that felt like a real achievement.
What’s on your bookshelf right now?
Lots! I love books, especially textile books and have at least 400 on my (rather full) book shelves.
What would you like to do that you currently can’t?
Whilst working, where do you go and what do you do to take a break?
Does walking to Pret A Manger count as a break?
Who’s the most stylish person you know?
Julian Ganio who styles my shows. He’s insanely chic.
What makes fashion exciting?
For me the feeling an amazing new pieces of clothing gives you when you wear it is unbeatable.
What’s the last thing you do before bed?
What would you like to be remembered for?
I’m not sure I particularly want to be remembered. Either way I won’t be there so not my problem!