J Brand

J Brand is based on the principle that denim should be functional, understated and refined. Launched in 2005 by Jeff Rhudes, the brand places great emphasis on creating the perfect fit. Alongside their designs, the LA-based label is ushering in new sustainable practices - including using recycled materials and reducing the amount of water in production. With more denim than Britney and Justin circa 2001, our edit includes the signature straight cut, an array of flared and cropped iterations and a rainbow of washes and finishes.