Helmut Lang Womenswear

Austrian-born Helmut founded his namesake label in 1986 and is front of mind when we think of that adorable '90's 'deconstructionist' minimalism. You know, the kind of '90's aesthetic which was epitomised by Kate Moss and what we adorned ourselves in while we were carrying our portable CD players and our hand-held digital pets and wearing our great velveteen hair accessories. In 2006 Andrew Rosen assumed creative direction and ushered in an even greater focus on proportions, and original fabrications. Today, in the spirit of remaining true to the founder's vision, the brand is known for its cleaner-than-clean lines, sharp tailoring and regal materials.