When purchasing a bikini, there are three factors that you should consider: fit, fit and fit. To be specific: does it fit, will it fit in my wardrobe and is it fit for purpose? When it comes to Frankies Bikinis, the answer is a resounding ‘yes’ to all of the above questions. Raised in Malibu, the brand’s founder Francesca Aiello, encouraged by her mother’s advice to purchase custom made swimwear, started making her own bikini sets for friends. And soon, they were all over social media. Fun, flirty and functional, Frankies Bikinis come in tie-dye prints, hot pink shades and crochet finishes. Shop our edit of triangle and cutout styles, Browns exclusives and celebrity collaborations now.