Alaïa

"Oh, no. You don't understand this is an Alaia…”Well Cher, how could anyone understand until they have slipped into a seamless knit dress from Azzedine Alaia? The Tunisian-born Paris-based master is known above all for his designer clothes which showcase a soft sculpture aesthetic, indeed he actually trained as a sculptor before turning to his real passion. Intellectually stimulated, the designer is influenced by art history, specifically Spanish painting. He uses state of the art stretch fabrics which sculpt to the body, using the female form as his ultimate inspiration and does not conform to the traditional fashion season calendar instead creating timeless collections when he is ready to. Known for pioneering the skater-style dress and his laser-cutting techniques, Browns has always had an insatiable appetite for his dresses, knitwear and skirts and in recent years have also embraced the sky high heels (worth it for the leather, metal clad box alone) and bags. As our Buying Director says, “The Alaia bucket bag is the new ‘it’ bag.”