Our PE teacher used to say: 'Once a champion, always a champion.' We like those odds. Boasting a century of expertise in athletic and leisurewear, Champion have dominated the sportswear industry since they pioneered the first ever hooded sweatshirt a century ago. And for good reason. Their innovation has seen no bounds. From reverse weave sweatshirts to garment dyed T-shirts, the label’s high-performing designs have stayed true to their American roots whilst remaining functional and durable. If you didn’t see the iconic C logo adorning PE uniforms at school, then you’ll certainly see us decked out in our Champion attire. What does it take to be a Champion, you ask? Dedication, a whole lot of determination and shopping our edit below.