Sportswear has become a dominant force in our wardrobes for the past few seasons with high fashion succumbing to the athleisure trend, mixing technical apparel and footwear with luxury ready-to-wear.
Now, whilst all the elevated activewear we have added to our collection may not serve the purpose for which it was originally designed, we are starting to invest more in functional, high-performance sportswear, ensuring we have not only style but comfort also.
With fitness becoming one of our most popular hobbies and technology influencing so much of our daily lives, it is only fitting that our clothing and footwear is now designed to support maximum performance when participating in our favourite sport.
For spring/summer ’19, our Menswear Buyers have scoured the globe for the most progressive and efficient activewear that is at the top of its game for its intended sport. Exploring the running, cycling and hiking communities, these new-to-Browns brands have unique technologies that support their sport as a lifestyle.
In celebration of this exciting launch, let us introduce you to the new high-performance brands that will keep you moving this summer.
Founded by fashion designer, DJ and keen runner Tim Soar, Soar Running was born out of a passion to create athletic gear that outperforms. Filling a gap in the market for all-weather running apparel discovered whilst Tim himself ran the streets of wet and windy London, Soar is designed for amateur runners facing the unpredictable elements. Using the most advanced technical fabrics, there are pieces that moderate body temperature, keep you dry and compress in the right places whilst you move.
To kick off the celebration of high performance activewear arriving at Browns, we hosted a Browns run with Soar on the 3rd April. Starting off from Browns East at 6.30pm our runners, which included our very own Menswear Buying Director Dean Cook and Menwear Buyer Lee Goldup, braved the unseasonable snow storm for an 8k run, arriving back at the store for some well deserved drinks. Check out their journey @brownsmens
After becoming ‘obsessed’ with running, Brice Partouche (an ex denim designer) founded Paris-based label, Satisfy. With an effortlessly cool aesthetic, Satisfy delivers technical running apparel with luxury craftsmanship. Using fabrics usually reserved for the professionals, Satisfy brings expert technology to the most amateur of runners. Inspired by Partouche’s first love of skateboarding and punk rock, this is running gear with a rebellious edge. A perfect blend of high performance and lifestyle, Satisfy’s clothing and accessories can be worn on and off the track.
To get warmed up before the London Marathon 2019 and in celebration of the anniversary of our first Browns run with Satisfy we will be hosting a second run on the 27th April. Starting off from the Browns East store at 8.30am and ending with a healthy breakfast back at the store, it is the perfect start to a running filled weekend. Sign up now by emailing email@example.com to come run with us.
Established by the Salomon family in 1947, this iconic sportswear brand started life high in the French Alps, manufacturing skis and ski boots. Seeing the outdoors as life’s playground, Salomon developed its sportswear products and started producing hiking and running shoes in the early Noughties. The Salmon S/Lab line is their top performance sneakers, geared towards ultra-runners using premium materials to ensure maximum endurance. Designed for tackling technical trails as well as road running, each sneaker keeps your foot firmly in place and provides excellent traction.
Pas Normal Studios
Based in Copenhagen, Pas Normal Studios is bringing a new and modern approach to cycling clothing. Using luxury, durable textiles and innovative design, Pas Normal takes inspiration from the great traditions of road biking and fuses it with contemporary fashion. Co-founded by Wood Wood’s Creative Director Karl-Oskar Olsen, Pas Normal Studios (International Cycling Club) was created as a premium cycling brand that is at the top level of functionality but also stays up to date with the fast-fashion world we live in. With Scandinavia being synonymous with functional design and minimalist aesthetic, Pas Normal caters to the road biker who wants unmistakable quality and style.
With our very own Menswear Buying Director, Dean Cook being a keen cyclist it seemed only fitting that we pair up with Pas Normal Studios to host the first Browns Ride with Pas Normal Studios. Cycling from the 18th - 20th April and covering over 200k, a fantastic team will set off in Belgium on the ride of a lifetime... stay tuned for more details on the journey ahead.
Last year cycling was voted one of the top three sports in the UK, which shows that Rapha’s mission of making cycling ‘the most popular sport in the world’ is swiftly becoming a reality. Founded in 2004 by Simon Mottram, this London-based brand has put cycling on everyone’s radar and actively promotes the cycling community lifestyle. Establishing a Cycling Club and 22 Clubhouses worldwide, Rapha provides a destination for organised rides in major cities around the globe. Working with the best athletes and designers, Rapha produces the finest cycling apparel to support everyone, from the amateur to the professional.
With a strong brand ethos to increase safety and reduce accidents amongst cyclists, POC works with scientists and sports medicine experts to ensure their pieces protect the rider. Developed in the POC Lab, the technology worked into their cycling helmets heavily reduces the force to the brain and body during a potential crash. Based in Stockholm, POC works with engineers, neurologists, designers and athletes to create products that never compromise on safety, quality or performance. Keeping you both safe and at the top of your game, POC’s cycling helmets are constantly evolving, producing the very best in their field.
Taking its name from the adjective ‘supple’ (meaning flexible) and combining it with ‘souplesse’ (aka spring-fast and power-free pedal rotations) Suplest are the must-have cycling shoes. Founded in Berne, Switzerland in 2007 by Robert Gehrig and Daniel Balmer, Suplest shoes take their Swiss reputation for quality very seriously. Paying attention to the smallest of details they believe in creating ‘shoes made by cyclists,’ ensuring every need is met for a comfortable ride.
With a variety of backgrounds in fashion, graphic design and tech, a group of keen cyclists from Melbourne, Australia came together to create MAAP in 2014. A relatively new brand in the cycling world, MAAP has already made its stamp amongst athletes, hosting ‘In The Field’ group rides around the world. Their cycling apparel and accessories use fabrics sourced from the best mills in Switzerland and Italy and are engineered to excel in all conditions at every level.
Launched in 2011 by Tokyo-based designers Keita Ikeuchi and Mihoko Mori, outdoors brand and wander took its inspiration from the thrill of mountain exploration. With so many stunning mountains to climb in Japan, and wander hosts its own hiking club, allowing keen trekkers to experience the beauty of nature whilst kitted out with the right gear. Combining technical ability with clean, Japanese design, and wander’s pieces capture the essence of the outdoors whilst protecting you from the unpredictable elements.
Arc’teryx started life in one of the most picturesque landscapes in the world, the Canadian Coast mountains. Founded by local climbers in 1989, the brand takes its name from the ‘Archaeopteryx Lithographica’ which was the first reptile fossil found that had developed feathers for flight. The name itself represents accelerated evolution and Arc’teryx adapts this to their ethos, taking into consideration the way we push our human bodies to progress in outdoor environments and how their products can support this. Designed in the ideal setting, Arc’teryx develops innovative and efficient outdoor wear that enables the wearer to fulfil their purpose, regardless of the external conditions they may face.
Hoka One One
Prounouced Hoka ‘onay’ ‘onay’, Hoka One One was created by Jean-Luc Diard and Nico Mermoud, who spent their free time running through the French Alps. Whilst running the rugged trails they started to create shoes for themselves and then, after taking inspiration from gravity sports, they tasked themselves with designing running shoes that help you achieve the same amount of adrenaline as the more extreme activities. With many stop and starts in running, Hoka’s sneakers are made to assist runners uphill and downhill in the most challenging of conditions with uncompromised comfort.
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