Yee Haw! Celebrating Our AW18 Shoot With Eve De Haan

Take a walk past our flagship South Molton Street boutique and a flash of neon is sure to catch your eye.

London based artist Eve De Haan @halfaroastchicken has created a series of neon light installations utilising images of the Texan landscape from our latest AW18 editorial shoot. On location, Luna Bilj a model/ bloxer/ motorcross extraordinaire and Luka Isaac, a cool-as-they-come model/ DJ showcased this season's must-have looks against the backdrop of a rodeo, state fair and beauty pageant – discover the shoot here. 

A total of six luminescent slogans appear in-store and are too good to not seize a photo opp. Eve De Haan already features in our Browns East gallery and is the perfect fit to make our Texan landscape photos in neon Americana art pieces.  

Influenced by her degree in Theology, Eve De Haan takes her inspiration from the study of beliefs and the imprint technology has had on the younger generation’s mindset. Much like the new wave of fashion influencers, designers and models, Eve’s work challenges the concept of gender roles and self-expression.  Her pieces are provocative and thought-provoking, using neon as a bold medium to voice a variety of phrases and words we use on a daily basis. 

With the days getting darker and colder, let the neon lights guide you to our doors. Eve De Haan’s work will be on display at our South Molton Street until the 26th of November. 

Words by Alexandra Oliver