EYTYS Woman
Launched in 2013 by Max Schiller and Jonathan Hirschfeld, Stockholm-based label Eytys (pronounced ‘80s, get it?) was primarily renowned for its signature Angel and Doja sneakers. Nowadays, the ready-to-wear label 'puts the brand in a context it deserves,' according to its founder. Designed for those who prefer their jeans baggy and their trainers chunky, expect to see tank tops, half-sleeve shirts and thoroughly washed denim with a decidedly Scandi touch.
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