NEW STANDARD
Offering a new take on footwear standards, London-based brand NEW STANDARD has riffed, reworked and reinvigorated a plethora of shoe styles and sneakers since its inception in 2014. Underwritten by a punk ethos, designer Ryan Lovering intertwines impeccable Italian craftsmanship with artisanal silhouettes that play with notions of shape and scale (see: square toe loafers and oversized trainers). With names like ‘Change,’ ‘Choice.’ ‘Reform’ and ‘Reset,’ NEW STANDARD’s selection of subversive sneakers, attitude-fuelled ankle boots and disruptive Derbies are set to stand the test of time. Discover our menswear and womenswear edits below.
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