Browns Brook Street
Welcome to our enchanting flagship boutique within the heart of London’s Mayfair.
Our forever home at 39 Brook Street sits within a Grade II* listed building, thoughtfully restored and reimagined by revered Milan-based architects, Dimorestudio. A fusion of the historical and the contemporary, our physical environment blends exceptional service with creativity and technology to offer visitors an extraordinary experience like no other. Visit us to discover, dream and play within our curated world of fashion, fine jewellery and culture.
Ground Floor
The Focus Rooms
Paying homage to Browns Focus, an emerging talent platform launched on South Molton Street in 1997. These everchanging areas span the ground floor of the boutique, spotlighting a wide range of hot products on rotation within genderless curations. The Focus Rooms will play host to our series of new and exclusive concepts each season, a metamorphic space that has the capability to truly transform.
Fine Jewellery
Celebrating our legacy as the first multi-brand retailer to house fine jewellery and watches; this dedicated room hosts some of our most incredible jewels alongside a selection of exclusives from the best emerging and established brands.
Bags & Homewear
We curate, and regularly rotate, edits of the latest companions and home decor pieces to note in dedication to bag collectors and self-professed interior designers. Timeless icons sit alongside trend tastemakers, keeping all sartorial personalities inspired throughout each phase of the year.
The Restaurant & Courtyard
Browns Brook Street champions an unparalleled luxury experience that goes beyond fashion and includes our rotating café and bar space in store, which is available for private hire (email us to enquire). Unwind in The Courtyard, our secret little slice of evergreen haven to escape the city rush.
First Floor
Womenswear
A dedicated floor for our womenswear offering; here you will find a floor of connected rooms showcasing our edit of the latest ready-to-wear and accessories from the most exciting established and next generation brands.
Yellow Room
The jewel in 39 Brook Street’s crown. Once the iconic home of Mrs. Nancy Lancaster that appeared on the cover of The World of Interiors. Painted a glossy yellow since the 1950s, this iconic room now hosts the best of womenswear.
Second Floor
Menswear
Sitting within a futuristic setting, the dedicated menswear floor presents our inimitable curation of designer collections, from renowned emerging brands to the finest tailoring.
Immersive Room
Where artistic installations and sensory experiences take centre stage. Escape the norm and step inside our showcase of unforgettable concepts you won't find anywhere else.
Third Floor
The Club: Jimi, Joan and Nancy
Welcome to The Club, our Personal Shopping and services floor. Book into one of three unique, tech-enabled styling rooms; Jimi, Joan or Nancy and pay homage to Jimi Hendrix and Nancy Lancaster and our founder, Joan Burstein AKA Mrs B, the famous residents of Brook Street.
Book A Personal Shopping Appointment
The Parlour
For an extra special treat, visit The Parlour which plays host to our Residencies series, offering you access to exclusive treatments by leading authorities in the beauty, fashion and wellness industries.
The Bar
Meet us for a signature cocktail at The Bar, the perfect place to unwind after your treatment or styling appointment.