Paris Fashion Week Men's: Browns x Fantastic Man Launch
After an exciting few weeks visiting four countries and an impressive set of shows, it was only fitting for the Browns team to celebrate the launch of an exclusive partnership with bi-annual style magazine Fantastic Man and their latest anthology entitled ‘WHAT MEN WEAR and WHY,’ which Fantastic Man describe as ‘an oral history of male dressing in the 21st century.’
(left to right) Gert Jonkers, Raf Simons, Holli Rogers, Jop Van Bennekom, Stefano Pilati, Anne Collier
What started out as an online series of interviews named Questionnaire, housed on Fantasticman.com, the printed compendium includes over fifty interviewees including architect John Pawson, artist Grayson Perry, singer Devendra Banhart, grime MC Novelist, milliner Stephen Jones, writer Will Self and our very own menswear buying manager, Dean Cook.
Brasserie Vaudeville, Paris
Martine Rose and Meera Sleight
To honour the launch of this new anthology Browns worked with Fantastic Man to create a capsule of limited-edition t-shirts available exclusively on Browns as well as hosting a fun dinner at Brassierie Vaudeville to round out the season in Paris. The fashion pack were out in full force with guests including, Browns CEO Holli Rogers, Fantastic Man founders Gert Jonkers and Jop van Bennekom as well as Imran Amed, Martine Rose, Stefano Pilati, Lucie and Luke Meier, Joerg Koch, Marc Goehring and Raf Simons.
To celebrate the collaboration back in the UK, the Browns store windows at the South Molton Street boutique have been taken over with a variation of quotes and themes from the book itself as well as a mini Browns and Fantastic Man pop up of t-shirts and the book itself.
Words: Alexandra Oliver
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