Browns Focus: LUEDER

Meet LUEDER, the designer whose vision goes beyond garments. The brand’s highly-original pieces act as a protective armour, gazing into the future of the wearer and transporting them to a dimension where art and fashion coalesce. For her Browns Focus collaboration, designer Marie Lueder teamed up with James Massiah to create a CGI rendering of her pieces and his poetry, a continuation of her SS21 theme, “The Amateur”.

“Amateurs are surviving daily life by being not professional, but passionate,” she explains. “Seeking, not knowing. The journey to knowledge, the asking for information and through that, the communication with other people - rather than isolating - as the final goal of investigation in life.” Read on to discover this innovative designer’s multifaceted universe.

In Tomorrow
by James Massiah

I hope
I see you there
I seriously do
It’s been so long
Since I last been
I was so different
Wait till you see
How I seem now
You might say
“Seen a so yuh gwan”
You were heartbroken
But now it’s all calm
See how things change
See how you swing so
See you tomorrow
Looking like I like
Like you always do
Talk to me iah
I’ll be right there with you
And I can’t wait until
We see this through
And I can be
In tomorrow
With you

Shop LUEDER

Discover more from Browns Focus: Series One here.

Talent/ Poetry: James Massiah
CGI: George Jasper Stone
Virtual garment design: Holly Jayne Smith and Pneuma Etherwear
3D Scanning: Formcapture
Sound Design: Mobius Blip