adidas by Raf Simons X Browns X Dazed

On a balmy night in May, Browns joined forces with Dazed to celebrate the launch of the adidas by Raf Simons’ hotly anticipated new Ozweego sneaker. Part of Browns East’s month-long Sneaker Beast activation, the crowd turned out in force to party in Raf’s iconic chrome-dipped soles, which glinted from the feet of many of the guests. 

Welcoming musicians, models, creatives and the like, the store became a melting pot for fashion types and streetwear aficionados. Mirrored wooden shipping containers populated the space, cracked open to reveal the different Ozweego colourways, also on display amongst Sneaker Beast’s other collection highlights. Guests sipped on margaritas and rum, celebrating the first flash of summer heat by getting down to thumping garage and jungle beats.

The dancefloor was lit by a host of London’s hottest DJs, including Sherelle, Conducta, Qendresa B2B J.Caesar, all decked out in Browns garms with Ozweegos to finish the look. Outside guests chowed down on grilled cheese from our friends at Cheese Truck, refuelling before heading back inside to catch to the final set.

Check out @brownsfashion IGTV to see what went down.

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Words by Alexandra Oliver