Vetements

The design collective’s cornerstone comes across in its very name, Vetements, meaning of course, ‘clothes’. It does what it says on the tin. But of course, more underneath the surface much like the garments appear to be a simple pair of jeans but are actually several spliced together or a Vetements hoodie that is oversized, asymmetricy pieced together yet ultimately flattering. With a product-focused approach in digital culture and a raw, unpolished aesthetic, the design collective, headed by Demna Gvasalia, has been revered as the brand the world cannot stop talking about. Indeed, so powerful is the Vetement's clothing aesthetic that the label has evolved into a sort of adjective in its own right. Vetements stands out in a loud marketplace, distinguished by virtue of its focus on staple everyday streetwear pieces which have become cult items thanks to Gvasalia’s magic touch. Browns’ Edit of Vetements captures the brand’s clever play on proportions and a love of nothing-to-see-here slogans.