Gucci Womenswear

Every once in a while a collection comes along that changes fashion as we know it, rewrites the zeitgeist, shifts the trends that we will all be spotted wearing at the shows. Alessandro Michele's first collection at Gucci for AW15 was one of those. Gucci designer womenswear, underscored with pussy bow blouses, Southern-style string ties, seventies flares and garden printed bomber jackets ushered in a new era of decadent, androgynous dressing propelling the early 20th-century Florentine house to new heights. When speaking fondly about The New Gucci our Womenswear Buying Director Laura Larbalestier says, "it's perfect for the Browns' customer: the prints, the art references, the fun, eclectic style of dressing, it's everything we stand for."