‘An hour later we were walking past rows of busy beach huts and weaving between sunbathers and Frisbee games. I was surprised that people weren't taking more notice of us’, wrote Alex Garland in The Beach. If they were wearing French swimwear brand Vilebrequin, known for its playful swim shorts, they would have received a lot more attention. Launched in the ‘70s, it captures St Tropez’s joie de vivre and has since started using recycled materials made of plastic waste. Explore our edit of classic polo shirts and statement trunks.