KJUS grey ribbed knit beanie hat

This grey KJUS ribbed knit beanie hat is crafted from a cashmere wool blend and features a wide turn-up brim with logo patch and all-over ribbed knit. We don’t want to talk about all the times someone has pulled the wool over our eyes. Including the day we wore this KJUS hat. Does everyone, except us, know that you're meant to turn up the brim to fit accordingly?