The Weather Report: SS22
Good morning and welcome to another weather report, with me, your host, Dominic Cadogan. As we move into SS22, the new season brings new fashion trends to combat the varying weather conditions we’ll be seeing up and down the fashion region. Our trusty team of forecasters are dedicated to predicting what to wear, so you’re never caught off guard (or out of fashion) whilst you’re making your way about the world. So, without further ado…
NORTH: BLUSTERY WINDS BRING A CHILL
High winds move throughout the North, signalling a drop in temperatures and calling for you to layer up. Proving that knitwear isn’t just for winter, SS22 saw new styles cropping up at Dior, Jacquemus, Namacheko, and Y/Project. Make a statement with psychedelic tie-dye cashmere from The Elder Statesman, perfect for the modern hippie. Or if you prefer a more classic look, AMI Paris’ baby blue cotton sweatshirt will protect you from the elements. With stronger winds set to hit certain areas, heavier duty knits or environmentally-conscious newcomer Who Decides War will help kill the chill. Still thinking about Balenciaga’s instantly iconic episode of The Simpsons? You’re not alone. Join the fan club in the brand’s classic black hoodie, featuring your favourite cartoon family Demna-fied.
EAST: BRIGHT SPELLS WITH PATCHES OF RAIN THROUGHOUT
As low pressure quickly moves across the East, the weather seemingly cycles through each season: bringing with it sunshine, spots of rain, high winds, and a potential hail storm. Gorpocore acolytes rejoice, because that means breaking out the high performance gear once more - think Arc’teryx, The North Face, Arnar Mar Jonsson, Acronym & co. What’s more, prepare yourself for every and any eventuality by stashing your stuff in one of SS22’s It Bags. You could go for a functional option à la Balenciaga’s nylon backpack, big enough for a raincoat, hat, gloves, and sunnies. Or brighten the glum day with colourful carriers like ERL’s soft puffy star and lightning print totes or JW Anderson’s neon green (or pink) cap-shaped mini. It may be meme-worthy miniscule, but don’t count out Jacquemus’s Black Le Chiquito, just about big enough to protect your phone from wet weather.
SOUTH: HIGH HUMIDITY BRINGS SWEATY WEATHER
A stifling wave of 60% humidity crawls across the south, leaving us with a sticky feeling. Get ahead and sweat with intent in SS22’s array of activewear. Pound the pavement in ASICS’ sleek selection of sneakers, with gel cushioning to improve your form and eye-catching colours to do it in style. Or if tennis is your vice, smash out a set or two at the courts in Lacoste’s polo shirt in its signature crocodile green. Alternatively, offerings from adidas and Head will keep you looking cool whilst you work up a sweat. For a gentler pace against the stifling weather, cruise around the golf course in lightweight options from heavyweights in the field like Polo Ralph Lauren, or newer names including KJUS and Manors Golf. Whatever your sport of choice is, don’t be without a pair of statement sunnies from Oakley to block out any spots of sunshine that manage to break through the clouds.
WEST: HEAVY RAINFALL, STAY INDOORS
Brace yourself for inclement weather - we’re talking blustering winds and a downpour or three. Weather the storm and stay cosy indoors, wrapped up in a geometric Pendleton blanket with The Elder Statesman’s trippy swirl cushion plumped up behind you. Banish the blues outside with a tranquil environment inside, the relaxing scents of Boy Smells’ Cowboy Kush candle delicately filling your abode with notes of suede, raspberry, and patchouli. Before binge-watching the high stakes season three of Succession, stick the kettle on and treat yourself to a calming cup of chamomile – drunk out of your HAY mug set, naturally. Or, if you’re a thunderphobe, block out any rumblings by listening to your favourite podcast with Bang & Olufsen’s immersive, noise-cancelling headphones. Need an emergency pop to the shops for oat milk? Don’t forget to grab your umbrella out of your chic Venus De Milo-inspired umbrella stand by Seletti. Hopefully, the sun will come out tomorrow.
Dominic Cadogan is a writer and editor from London, formerly Deputy Editor of Dazed Digital and Dazed Beauty.
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