If there’s still such a thing as being fashionably late, guests at this weekend’s GQ Style X Browns party weren’t having any of it. Clamouring to get into LFWM’s most hotly anticipated event, the 8.30pm kick off saw a line of people already snaking around the block.

Hosted at Soho House’s Greek Street location, the usually discreet townhouse was transformed into a heaving 90s house party, marking the launch of the Browns exclusive bucket hat drop.

Shop Women's Edit         Shop Men's Edit

Entering the house, guests were welcomed by a neon-lit sculpture garden with classical busts wearing styles from the likes of Alyx, Off-White, Burberry and Palm Angels. With bars and DJs on every level, the space was buzzing with people moving between the rooms and squeezing up and down the staircases in true house party style. The roof terrace on the upper deck welcomed those wanting to chat, whilst the mid-level deck became a raucous dancefloor curated by DJs Honey Dijon and 90s favourite Groove Armada. In the downstairs bar, Browns regular Kindness kept people entertained, marking their second performance at a Browns party since the Robyn event earlier this year.

Tucked away inside was the aptly named “Naughty Room”, where Californian musician (and Elton John fave) Channel Tres could be found behind the decks. Fresh from the stage at Field Day festival, the west coast artist sported the bandanna print Children of the Discordance bucket hat, a favourite amongst the guests. Also in evidence were Prada's monochrome topper and Burberry’s slick black number, which could be seen on the likes of brothers Tayler and Koen Prince-Fraser.

As for the guests themselves, slip and you might injure yourself on the razor-sharp cheekbones of any of the numerous models in attendance, including Burberry face Sonny Hall and actors Paddy Gibson and Bruce Heberlin Earle. Producer Siobhan Bell rubbed shoulders with Rihanna-anointed designer and Fenty collaborator Conner Ives, whilst style duo Jason’s Closet and Instagram content king Raven Smith brought the mischief. Also present were mockumentary makers Kurupt FM who were filming commentary throughout the night.

Fresh from the day’s shows, the crowd was a who’s who of the fashion week scene, following the lead of GQ Style Editor Luke Day. Also spotted were The Queer Bible founder Jack Guinness and Another Man’s editor in chief Ben Cobb, as well as Dermot O’Leary who – with the help of singalong hits from DJ duo Discosmack – reminded us that there’s an X factor contestant in all of us. Blasting songs into the wee hours, Discosmack took over the Naughty Room which became a steamy haven for 80s and 90s tunes and power moves.

A makeshift photo studio was also set up which allowed guests to be shot as if on their very own GQ Style cover, with photos being printed instantly as souvenirs of the night. Sustaining the guests were a selection of late-night snacks – eyes lit up from across the room when waiters appeared carrying freshly made pizzas and platefuls of mini burgers. To drink, there were a number of Grey Goose cocktails on offer, from Soho House’s signature Soho Mule to Eastern Standard lime concoctions. For those in search of the classics, there were salt-rimmed Margaritas or champagne served in 1920s style coupe glasses.

With a reluctant wrap at 2am, a stream of bucket-hat wearing partygoers spilled out of the townhouse and into the streets of Soho, climbing into a fleet of Ubers and disappearing off into the night.

Shop Women's Edit             Shop Men's Edit

Words by Georgia Graham