Moschino is the optimum example of how fun and fashion works so well when hand in hand - and that's why we love it so. Founded in 1983, the playful Italian label has long been taking the world by storm. Under Jeremy Scott’s creative direction, its joyful nature is still very much intact (with a little help from a certain Teddy Bear mascot). Expect adorable motifs, optimistic colour tones and humorous styling. This is Moshcino’s dream world, and we’re all fortunate enough to be living in it.