We woke up one day and kept seeing the number 424 everywhere. We wondered what this could mean. Was there a message from up high trying to tell us something? Did we need Carol Vorderman to suss this one out? The reason you could be seeing the number 424 is simply that it is the streetwear brand everyone is wearing right now. The L.A-based label was founded by Guillermo Andrade and boasts a fan base that includes Kendrick Lamar, A$AP Rocky, The Weeknd and Wiz Khalifa.