On The Road With Pas Normal Studios

What better way to road test the finest in performance activewear, than quite literally taking it out on the road? Here, Browns’ head of Menswear Dean Cook rounds up some friends to go for a spin in Pas Normal Studios’ exclusive 50th anniversary collection.

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Over the last 18 months, many of us have opted for the freedom of a bicycle. Honouring this lifestyle, we launched a collaboration with the best in the business, Pas Normal Studios, in honour of our 50th Anniversary. An exclusive 50-piece capsule created using deadstock fabrics from excess cycling jerseys, the collection combines sleek style, performance prowess and a conscious point of view.

As for the guys on the bikes, you could say the same for them - a collection of keen cyclists that know that the right gear can provide all the motivation you need. Led by Dean Cook, our very own Head of Menswear, he was joined by cyclist and photographer Joe Harper (former model for our activewear campaign), and model and designer William Holtam.

Cycling from our Browns East home in Shoreditch right the way to Epping Forest, the team certainly put the collection through its paces, a glorious urban-to-rural journey that would inspire even the most reluctant of prospective wheel-spinners. Feeling a little envious, we asked Dean what he’d to a complete novice who wanted to get into the sport. “Join a club, buy the best kit that you can and smile,” he replied. In Pas Normal Studios’ latest collection, we think we’ll be doing just that.

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