Arnar Mar Jonsson Men's
Facing the world and braving the elements has never felt better than when wearing Arnar Mar Jonsson's performance-orientated clothing. Avoiding the stereotypes around technical fashion, the Icelandic label takes the climate as a starting point for its pieces. Having grown up in a country with mountain regions, coupled with unpredictable weather helped Jonsson, along with his design partner, Luke Stevens to come up with pieces that would stand up to gale force winds and rain. Cementing its status as one of the most important outerwear brands today, the neutral coloured jackets and trousers feature sharp tailoring and functional hybrids, all sustainably sourced.