Challenging traditional conventions of beauty is nothing new for Isamaya Ffrench. After all, the British make-up artist is celebrated for her subversive face art and non-conformist, genderless approach to beauty. ISAMAYA is no different. Launched in 2022 as Ffrench’s eponymous line, the brand strives to stretch the limitations of the industry with a series of technical and innovative products brought to life with transformative prowess. From the Industrial eyeshadow palette awash with moody, inky shades interrupted by hazardous brights, to the glossy BROWLACQ brow laminator and Latex Lift mascara, each product is designed for anyone and everyone. Discover the genre-defying edit below.
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